Case study
One brand across site and software
Unified a SaaS company's marketing website and product under one design system and brand guide.
UX/UI Designer
Freelance engagement
My role
Redesigned the marketing site and product UI and created the brand guide.
What changed
A unified design system so the website and app look and feel like one product.
Scope & context
A quickly built site and an app without a style guide created inconsistent branding.
Outcome
A modern, responsive experience with smoother workflows and a cohesive identity.
Two experiences, two brands
Agency Maestro's all-in-one client management tool had outgrown its quickly built website, and the app followed no shared style guide.
A shared visual language
A brand guide and design system aligned the website and software under one identity.
Showing the product clearly
Feature pages highlight client profiles, secure access, and automated Stripe billing with focused visuals instead of dense copy.
Results & lessons
When marketing and product share one system, every page reinforces trust — and future features ship faster.
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