Design

I turn complex products
into usable interfaces.

At CSI Pharmacy, I designed a custom CRM that brings accounts, providers, territories, and reporting into one experience. Research with Sales and Operations shaped the workflows, so the interface reflects how people actually work.

I work from that understanding through information architecture, interaction design, and visual hierarchy, then stay close to engineering as the design becomes a working product.

Design highlights

Product workflows

Connected accounts, providers, territories, and reporting in CSI Pharmacy’s custom CRM.

Reusable patterns

Built Figma libraries and an AI-ready component system to keep interfaces consistent.

Cross-platform flows

Redesigned OptumRx’s legacy pharmacy experience for React Native web and mobile experiences.

Implementation

Partnered with developers and accessibility specialists to carry design intent into working products.

How I design

I start by understanding what people need and what the product must do, then shape the interaction and visual design around that.

1
Frame
Understand the real problem before designing a screen.
- Interview users and align with stakeholders
- Map workflows, constraints, and user needs
2
Structure
Turn complex requirements into clear paths and reusable patterns.
- Define information architecture and user flows
- Build wireframes and shared components
3
Refine
Test the experience and make it more usable and accessible.
- Validate prototypes through usability testing
- Review accessibility, feedback, and edge cases
4
Deliver
Stay close to the team as the design becomes a working product.
- Collaborate with product and engineering
- Review implementation and refine the system

What my design work includes

My work spans the research, systems, and interface decisions that make a product usable:

Interaction design for healthcare, fintech, and enterprise workflows
Information architecture, user flows, wireframes, and prototypes
Reusable Figma patterns and AI-ready design systems
Accessible interfaces and WCAG-informed design reviews
Design-to-engineering collaboration and implementation review

I prioritize clarity and consistency so people can focus on their task, not on figuring out the interface.

CSI Pharmacy account management: relationships and activity in one workspace.

Designing with research in mind

I use interviews, workflow mapping, and usability testing to understand where people get stuck and what they need next. Research from Baymard and Nielsen Norman Group helps ground those decisions in established patterns.

At RevWork, interviews and usability sessions informed a new onboarding experience. At Herculaneum, research with residents, businesses, and city officials shaped navigation around real service needs.

View research

Collaboration & execution

I stay close to product, engineering, and accessibility throughout the work. At OptumRx, that meant collaborating on React Native experiences and building a shared Figma patterns library to support consistency and WCAG 2.1 AA compliance.

At CSI Pharmacy, I paired AI-assisted prototyping with a reusable component system, giving the team working interfaces to review earlier without losing sight of user needs.

CSI Pharmacy design system foundations for consistent, AI-assisted interface design.

When design makes the biggest impact

I am most effective when design is used to:

Bring disconnected workflows into a coherent experience
Make dense information easier to understand and act on
Create shared patterns across teams and products
Build accessibility into the work from the start
Support products that need to evolve and scale

These are the problems I most enjoy working through.

“Geoff brings a strong balance of strategic thinking and hands-on design execution. He has a sharp eye for detail, is collaborative by nature, and is always open to feedback.”

Parthiv Mehta · Director of User Experience, Optum