8 examples of solving difficult product problems at system scale — from healthcare CRMs and AI-ready design systems to fintech platforms and civic websites.
Across these projects I use research and system models to help product and engineering decide what to build, then stay close enough to implementation that it ships the way it was designed.
01 · Product Designer · CSI Pharmacy · Healthcare · Enterprise CRM · Feb 2026–Oct 2026
Replaced a patchwork of Monday.com boards and spreadsheets with a purpose-built CRM for 60+ specialty pharmacy sales reps.
View case study02 · Product Designer · CSI Pharmacy · AI Design · Design Systems · 2026
Built a ShadCN-based design system that teaches AI tools like Claude and Vercel v0 to generate consistent, on-brand interfaces.
View case study03 · Sr. UX/UI Designer · Optum · Pharmacy Benefits · UX/UI + Research · Apr 2023–Dec 2025
Rebuilt Optum Rx's public web presence to match a refreshed brand and the signed-in member experience, inside a rigid CMS.
View case study04 · UI Designer · Clovis Capital · Fintech · UI Design + Prototyping · Freelance engagement
Turned dense portfolio data and AI-driven trading signals into a calm, credible platform for accredited investors.
View case study05 · UX/UI Designer & Developer · Commercial Telephone Systems · Telecom · UX/UI + Development · Freelance engagement
Redesigned a B2B telecom website after a failed first attempt — restoring the client's confidence and turning the site into a lead-generation tool.
View case study06 · UX/UI Designer & Developer · City of Herculaneum · Government · UX/UI + Development · 8-month engagement
Consolidated a city's main, police, and fire websites into a single mobile-friendly .gov site built around what 4,200+ residents actually need.
View case study07 · UX/UI Designer · RevWork · SaaS · Onboarding · Freelance engagement
Redesigned a learning platform's website and mobile onboarding to cut drop-off and give the brand a consistent system.
View case study08 · UX/UI Designer · Agency Maestro · SaaS · Web Design · Freelance engagement
Unified a SaaS company's marketing website and product under one design system and brand guide.
View case studyGeoff is a very talented designer and a strong communicator. He brings the audience along by explaining who the member is, the problem we're solving, and how success is measured.
Looking for print and digital work instead? See the graphic design gallery
