Geoff Allen

Product Designer

• Designed 10+ enterprise software features with AI tooling (Vercel v0, Claude Design): user management, patient records, scheduling, dashboards, and workflow tools that support critical business operations.
• Built an AI-enabled design system on shadcn/ui components integrated with Claude and Vercel v0, keeping AI-generated interfaces consistent, patterns reusable, and development faster.
• Led design of a custom CRM platform for sales operations, combining AI-assisted workflows with user-centered design to streamline daily processes.
• Developed an AI-powered notification summarization solution with guardrails, validation logic, and prioritization rules that turn high-volume system alerts into concise, actionable insights.

Sr. UX/UI Designer

• Led the redesign of a legacy web-wrapper Pharmacy Benefit Manager in Figma, working with developers to deliver React Native experiences that improved performance, maintainability, and design quality for 63M+ members.
• Updated and maintained legacy public educational pages, forms, and articles in Adobe Experience Manager, improving how Optum's features present to 28M+ users.
• Coordinated UX work in Adobe Workfront and Rally across designers, accessibility specialists, copywriters, and product managers to keep projects on schedule.
• Built an internal Figma patterns library of reusable UI and product components to improve consistency, efficiency, and WCAG 2.1 AA compliance.
• Ran accessibility audits and applied inclusive design practice across every deliverable.
• Received 3 Bravo award nominations for design quality and collaborative contributions.

Integrations Marketing Manager

• Managed project intake, routing, and approvals across Development, Capital Markets, People, and Operations with Marketing Management and Creative Services.
• Maintained project schedules, creative briefs, and tracking tools so work stayed aligned with business objectives and deadlines.
• Supported marketing collateral: brochures, pitch decks, proposal templates, and event materials.
• Coordinated website content updates, news stories, and portfolio additions with internal teams and web partners.

UX/UI Designer

• Designed a new onboarding experience that lifted app engagement 72% — task-based research, pain-point mapping, and guided flows that prioritized essential feature discovery.
• Built a UI design system of reusable components that standardized visual language and cut design-to-development cycles 40% with cleaner handoff.
• Ran 10+ interviews and usability sessions in Lookback, turning qualitative insight into changes that raised task completion 60%.

Marketing Specialist

• Developed and managed multi-company websites with SEO, Google Analytics monitoring, and landing pages that drove traffic and conversions on brand.
• Produced web copy, email campaigns, video scripts, social content, and promotional materials with clear product positioning.
• Partnered with sales teams and external vendors on integrated campaigns, keeping messaging accurate through rigorous quality control.

Senior Designer

• Produced 400+ print and digital marketing materials across 4 brands to support seasonal campaigns.
• Led billboard campaign design and production management for 22 locations, on brand guidelines.
• Directed monthly promotional campaigns across organic and paid channels — 25% average engagement growth and a 40% conversion lift via HubSpot and Facebook Ads Manager.
• Oversaw multi-brand rebranding, managing design deliverables across websites, signage, and collateral on time and under budget.