Research

I use research to shape what gets built.

At RevWork, user interviews and usability sessions helped uncover where learners struggled during onboarding. Those findings shaped guided flows that put essential feature discovery first.

At CSI Pharmacy, interviews, stakeholder workshops, and workflow mapping grounded the CRM in how Sales and Operations actually work. I use research to challenge assumptions and turn complex requirements into practical design decisions.

Research highlights

User interviews

Ran interviews and usability sessions at RevWork to understand onboarding and feature discovery.

Workflow discovery

Mapped sales and operations workflows at CSI Pharmacy to shape a purpose-built CRM.

Multiple perspectives

Researched the needs of residents, businesses, and city officials for Herculaneum’s website.

Validation

Used prototypes, usability testing, accessibility reviews, and analytics to refine experiences.

How I research

Research runs throughout the work, from understanding people and context to testing ideas and informing product decisions.

  1. 1

    Clarify

    Define what we need to learn and which decisions research should support.

    • Identify user needs and team assumptions
    • Focus on the questions that matter most
  2. 2

    Learn

    Choose methods that fit the question, context, and constraints.

    • Interview users and stakeholders
    • Observe workflows and test prototypes
  3. 3

    Synthesize

    Turn findings into patterns the team can understand and act on.

    • Map pain points and recurring needs
    • Connect evidence to design opportunities
  4. 4

    Apply

    Use evidence to shape priorities, flows, and the next iteration.

    • Translate findings into product decisions
    • Validate changes and keep refining

What my research work includes

My research work spans discovery and validation, depending on the decision at hand.

  • Discovery: user interviews, stakeholder workshops, and workflow mapping
  • Synthesis: connecting pain points, user needs, and business requirements
  • Validation: prototype testing and task-based usability sessions
  • Evaluation: accessibility audits, competitive research, and analytics review
  • Established guidance: Baymard and Nielsen Norman Group research

I choose methods around what we need to learn, rather than treating research as a checklist.

RevWork onboarding: guided steps focused on first-time feature discovery.

Research in service of design and collaboration

Research matters when it changes what the team does. I use findings to shape navigation, user flows, interaction patterns, and priorities—not just to document what people said.

For Herculaneum, research with residents, businesses, and city officials shaped a municipal website around service needs such as utility payments, permits, and emergency information. At CSI Pharmacy, understanding the daily work of reps and leaders helped organize accounts, territories, and reporting into a shared experience.

CSI Pharmacy: a dashboard organized around sales and leadership workflows.
View case study

When research makes the biggest impact

I am most effective when research is used to:

  • Bring clarity to complex or unfamiliar workflows
  • Align stakeholders around real user needs
  • Inform navigation and structure before detailed design
  • Reduce friction in onboarding and essential tasks
  • Validate that accessible experiences work in practice

In these environments, evidence helps the team make a better-informed decision and keep moving.

“He brings the audience along by explaining who the member is, the problem we’re solving, and how success is measured.”
Michelle Bohannon · Senior Design Director, UnitedHealth Group

Case studies

How research informed product direction, onboarding, and service design under real constraints.

All case studies